The Now Generation / Consumer Preferment Actions

Mxit’s Mariska Du Preez with Motribe’s Nic Haralambous

I was attending the University of Stellenbosch’s Media Lab Monday, to hear guest speaker, Nic Haralambous, of Motribe talk about their successes and the life in reality, for the Motribe crew.

He had a lot of interesting thoughts, more so because a number of these informed on my own opinions, and that’s always a great way to get my buy-in, at a talk. But these are my thoughts, arising from some of Nic’s words on popular social-cum-tech culture:

Define life.

Difficult, isn’t it? No, it’s not. Yesterday isn’t life, it’s history. Tomorrow isn’t life, it’s the future. Today – now – this instant…this is life. Now. Everything you see, feel, experience, taste, hear in this moment…this is life. This is now. This is reality.

This is also product, brand and transaction, and it is defined by user experience, now, in this instant – at this very moment.

It’s so much more than instant gratification, it’s the human result of the information overload age. We don’t have time to wait for the cool product we saw today to be delivered tomorrow, so if you can’t deliver today the thing you show me today, don’t bother showing me anything, today.

It’s a harsh outlook for any company to compete with, but don’t make the mistake of judging it as a shallow, meaningless and fleeting life or product or experience. The challenge to produce instant life experience that is worthwhile and has value means that the Now Generation is pretty well spoiled for valuable choice. They’re also spoiled for a lot of crap choice, but more and more, the consumer – the user – YOU, that is reading this blog, is well-informed, product and service savvy. You can’t be fooled by empty brand promises and dishonest product descriptions, so for any company unwise enough to put out a sub-standard offering, it can only go badly wrong.

My mother used to say “My son, bullshit baffles brains!” She was not wrong, and the brains sit on both side of the fence: producers who are consumer-savvy, and who don’t bullshit the consumer, but produce brilliant products in the now, that are relevant and engaging; and consumers who are wise to the lies of advertising.

The deeper I travel down the rabbit hole of the mobile world, its technology, products and customers, the more I realise I am not just a visitor here – my own impatience and intolerance had finally come of age, and it is these very qualities and inability to wait for promises to be delivered upon that help inform companies on the products they deliver: my impatient, informed choices mean brands become better at providing me with products, services, things – that are meaningful, valuable and personal to me. That buys my loyalty.

For now.

You are, after all, only as good as your product you sold me today. Yesterday’s is old news, and tomorrow’s is a pipe dream…

© Dave Luis 2012. All Rights Reserved.


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